Others are adapting to different times. Don’t be left behind.
Last October — on the eve of the Conservative Party Conference — I launched my own UK-based public affairs & communications start-up. Fast forward six months — and to coincide with what I hope will be the last ever “virtual” Conservative Spring Forum (check out our ad in the Conservative Home and Conservatives in Communications newsletters today) — we’re chuffed to be helping six clients stand out from the crowd and make a difference and are now encouraging others to think and do Different.
Some people thought I was bonkers to be doing this during a global pandemic — and I’d be lying if I wasn’t a little bit nervous at the time — but, my gut instinct told me the timing was right and with the counsel and encouragement of those around me I’m glad I did; it’s one of the best moves I’ve made. Thank you.
As it turned out, I wasn’t the only one thinking about doing things differently… In fact — as PRovoke’s Maja Pawinska Sims guesstimated during a recent discussion on Clubhouse — a new PR outfit was established every week in 2020. Now that’s post-Brexit UK Plc in action.
What makes us different? From the outset we said: while networking and relationships remain the keys to success, people also need partners who get the big picture, get what needs to be done and get it done without all the faff. That’s us.
What do we mean by that? We don’t over promise and then under deliver. There isn’t a complicated on-boarding process and we never waste time with pointless meetings, PowerPoint slides and time-sheets when we’re working together. What’s more, unlike our competitors who are still forking out for swanky offices in SW1, Soho and the Square Mile — and are charging you a premium for doing so, I might add — we won’t cost you the Earth.
I look forward to what the next six months has in store and to hopefully meeting with you in-person — over breakfast, lunch, dinner or just a pint — very soon. That would be different!